How Many Pillars Does Your Business Stand On?
Delivering Guaranteed Results through “Eight Pillars of Exponential Business Growth”
These are 8 areas (pillars) that the Hidden Marketing Assets System focuses on in your business. Each pillar is a crucial part to exploding the profits in your business using the existing marketing assets you already have.
Most businesses have only one or two of these pillars supporting the owner and staff at any one time. Some businesses sadly…don’t have a single one implemented.
We will start with the “core four”. Every business has to have every one of these areas mastered in order to grow. Our HMA System will help you:
1) Uncover and define your U.S.P. (Unique Selling Proposition).
Ask yourself this question… “Why would someone want to choose to do business with me instead of my competitors?”
Your answer is the first part of your U.S.P. Many businesses fail to carefully define “who they are” in the business world, and simply continue selling their product or service until the money runs out.
A couple of examples of companies with high – quality U.S.P.’s are Fed – Ex and Domino’s in the 80′s. Do you remember this ad?
“Get fresh, hot pizza delivered in 30 minutes or less…or it’s free.” or How about “If it absolutely, positively, has to be there overnight.”
Those are just a couple of good examples of the Unique Selling Proposition. Another example is our own U.S.P. “Grow Your Business 25% – 100% in 90 days without spending more money on advertising, GUARANTEED”. What is your U.S.P.? Do you have one yet?
On to the second pillar…
2) Integrate that U.S.P. into your entire business.
Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions…and decrease potential and future sales.
After that, you have to set up a system in the third pillar…
3) Database Marketing and contact with that customer database.
How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Back end sales to current customers? Do you have a marketing system for generating referral business and additional sales?
These are crucial to growth in a business. Lacking in this area will mean that you constantly have to source new customers to make money in your business…and that process is getting more and more expensive as we continue.
But then, there is the fourth and perhaps most powerful pillar…
4) Strategic Marketing Alliances.
Working together with similar, non-competing businesses that have access to resources that you do not is probably one of the biggest “secrets” to growing a business. One of the main resources is a large customer list, or list of targeted customers.
Through our HMA System we will help you tap into this “Marketing Gold mine” and catapult your business profits!
Yes, I said Profits. You see this step helps you tap into someone else’s list or customers and they carried all the up-front expense…not you so this step actually adds to your bottom line which is what really counts!
That does it for the “Core Four”, which form a foundation for any business (unfortunately, over 80% of all small businesses have not). However, there is a another four that all business need to include that are just as critical as the above four. Now you know the “what you need”. The questions is “How do you implement and integrate them into your business to work for you on a daily basis.”
